It comes around faster each year, and there are already signs of Christmas appearing in stores, so it’s time to get cracking on your Christmas marketing plan. When it comes to generating revenue, the holidays are usually hectic—it is important time of year.
There are many ways business owners can take advantage of the season, from giving your website a festive refresh, to adding recommendations into your email newsletters.
Here’s a list of our top 10 tips for the Christmas season.
1. Develop a schedule.
Map out your sales and promotions for the entire Christmas season.
2. Redesign your look.
Make your email, website, and social media channels festive.
3. Advertise upcoming events.
Announce any upcoming Christmas events, pop-up shops, and seasonal sales in advance.
4. Show your appreciation.
Reward your customers with discounts, early access to sales, or a glance at new products.
5. Let them know your delivery policies.
Detail important order-by dates and delivery details so your customers will get their products in time.
6. Recommend products.
Include product recommendations, try to use your customer purchase history.
7. Re-engage customers.
Customers who haven’t bought anything for a while, win them back by sending them an email.
8. Target your audience by demographic.
Use predicted demographics to create relevant, engaging adverts that target your audience by gender or age.
9. Optimse your social post time.
Schedule posts that will result in the highest engagement from your followers. There are tools like Amplifr and Buffer that make this process simple.
10. Test your sales funnel for winning combinations
Try different text, images and calls to action to learn what resonates best with customers. Read up on A/B testing for more on how to do this.